“Florentine Plaster”

The incredible Florentine plaster is an easy, yet gorgeous faux finish technique. Still, after about twenty years, one of the best sellers. FP looks like a multi layer technique, but is not. Production is fast, easy and can not be compared to other textured techniques, due to inexpensive application. Contemporary, modern or electic, take your pick, Florentine Plaster will always be the "talk of the party"

“Croco”

An exquisite crocodile leather look alike faux finish. Designed and created for a famous baseball player. The king size bed, custom made to highlight this faux wall finish. Mediums used: Water Putty, Olive oil, gift-wrap etc.

“Grandeur”

(`granjər,`granˌdyo͝or/) noun: splendor and impressiveness, especially of appearance or style. The dictionary says it all. This grandiose faux finish was created with MM metallic plaster, gold powder and assorted MM metallics.

“There's No Crying in Baseball”

An extremely fast and effective wall glazing finish resembling a baseball. Created with paint only.

“Tuscany”

I found this beautiful faux finish in Florence, Italy in the Orsini Palace.

Welcome to My Home

Hello and Welcome!! My name is Heidi and one of my passion is faux painting. However, there are otherpasions and I live them daily. Take your pick. Interior design, decorating on the shabby side, gardening, herbs, fashion, culture and and last but not least "Style". In my world, the day should have 48 hours and more.

I am here to share some of my adventures with you, because I love to share and teach. I hope that you come by often and stay a while. Thank you for sharing your time with me.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, July 26, 2010

CASA - Court Appointed Special Advocate - Helping Children

I consider myself being blessed; consequently the time comes when I am ready to give back to society.


In progress


A few days ago, a "CASA",  fund raising project needed an emergency volunteer to faux finish one of the seven playhouses. These darling playhouses will be auctioned/raffled off this week end. I offered my help and was graciously accepted to do a faux finish on the outside of the playhouse. The contractor Tony Chao, interior designer Laureen Wilder, and I decided on a very distressed finish. Lots of peeled paint layers, evidence of the long existence of that old western restaurant. In sweltering heat, heat index 110, Tony and Jimmy the contractors, Laureen and hubby Joe, Mary Hanson and Moe Sturm, the muralists, and I were able to complete the painting touches on this ever so cute playhouse.
Mary, painting the signage
Our team had lots of fun, put in hard and exhausting hours and sincerely hope that we were able to help a little bit that "CASA"can continue to exist helping children in need.
Three Beauties ready to play
Early on A Saturday Morning



August 1, 2010

All the the challenges have been overcome, we can relax, have fun at the Western Night party and be proud that we were able to help CASA. I love to think that my participation will make a difference to a child needing help.Although I don't have all the houses to show here are a few examples. 


Heidi, completing the "distressed" look

The General Store- Lots of Trompe l'oeil
Sold for $3000.00 Thank you so much to the new owners.

The theater sold for $5000.00 A warm "Thank you" to the buyer





Thursday, July 8, 2010

Where is the Money and faux painting

Recently, since I make an effort to come up with quality thoughts and input; on a more frequent basis, I have received quite a few e-mails concerning the same issue. "Can faux painting sustain a family, can I make a living, or do I need to find a "real job"?

Faux painting is very good to me, but it is not a "Get-Rich-Quick" and "Instant Riches" concept.

It's hard work.

It's physical, it hurts at times, it takes practice, it takes new designs and continued education. Be prepared.With that said, it's also wonderfully creative, rewarding, fun and done properly you can make an excellent living.

Your questions deserve more than a simple yes or no. I am on the soapbox now. But I stand here in the most caring way possible. You have to be serious about this as a career, just as you would a nurse or a teacher or a retail manager!


I believe that success in any situation, goal, job or dream depends on how much you are willing to give. How much time, effort, gusto and perseverance you put in. When I started, I did not have a choice. I had to give my all -two children , a cat and leaving my marriage as a pauper...do I need to say more??

I didn't have the luxury of a second paycheck. I was on my own and that proved to be a blessing in disguise. You do not just become a professional faux painter overnight any more than you win in Powerball. Wouldn't it be nice? Yes, you can make a lot of money! But ask those who do make money how much blood, sweat and tears they have given to come to that point.

I own a small, private faux finish school. As a bonus to our paying students who come here to attend class, we send out business work modules 4 weeks prior to class. I schedule a Webinar and chat trying to help out with business planning before the hands-on class starts.  This is the NOT FUN part of being an artist.  Not everyone gets the "business end" of being an artist.  You will do way more than create gorgeous works of art for your clients - you will be your own CEO, CFO and CIO.  (Do you know what those acronyms mean?  You should.)

It's beyond my comprehension  how many students come to class totally unprepared. Right then and there I am thinking "what's going on?" You are trying to start a business and you are not prepared!  Are you in la-la land?  Who do you think will do this legwork for you?  It's your money you invested to start this business and you come unprepared.

Sorry, I had to say it. Don't get me wrong, I am not here to dampen your excitement, because it is a wonderful profession. But, I want to be clear and not beat around the bush. It isn't hearts and flowers.  It isn't always fun.  And it isn't about just being able to go to a workshop at a big box home improvement store and then pretend you have what it takes to create art to support your family.  Someone has to be brutally honest and I think you asked me the question to get my honest response.

That being said, here are my suggestions:
  • Get to a good school.  You'll have to invest in your education.  Are you worth it?
  • Practice, practice, practice.
  • Study, study, study.
  • Have your school, Score and SBA help with your business plan (80% businesses fail, because of lack of a business plan!)
  • Go the extra mile with your clients.
  • Don't forget to market yourself.
  • See what others are doing in your area and do something that sets you apart from them.
  • Learn a new skill - or create a new one altogether!
  • If you don't have any news, make some for yourself.
  • Talk to successful faux painters and investigate what they did/do to become successful.
  • Practice some more.  Study some more.  Then do it all some more.
If all fails, you can always drop me an e-mail. Not that I am the most successful faux painter, there are others who a more successful (measured by income)  but it's way enough for my lifestyle.

Take care of business and be safe.


Tuesday, June 15, 2010

Marketing Panic



Do You feel alone in this downward economy? I DO!. I miss being booked for 9 months out,  I miss  the easy times to sell my classes at the Faux Academy, and I feel like I have to start from scratch. Knowing,  that  in the past few years I have not paid attention,  doesn't make it any easier. I am being forced to take a serious look at my business. I was lazy because I was doing  great and never foresaw a change. My mistake! By now I accepted this tight situation as a challenge which I am working diligently on  to over come.Realizing that the "big kahunas" are dealing with the same situation,  I decided to submerge myself into research and open my eyes and ears.
 Working on a  business plan revision, a task which is necessary and which I find totally boring,  I have come across some "FREE HELP" I would like to share. Maybe it will help you to make some decisions for your business.


Take care,
Plays with Paints
Always Colorful, always Fabulous Finishes


.

Thursday, April 8, 2010

Growing a Cash - Cow... Marketing 102


Welcome to the latest blog on marketing your business.



Yesterday I mentioned the S.W.O.T. analysis. I was exhausted  when I got done. Looking at the outcome made me hopeful and scared at the same time.Most of all it,  took lots of blood, sweat and tears. BUT  IT'S DONE!!!!!
Where do I go from here? I want to develop a Cash-Cow and you are invited to join me.. 
Any idea can grow into a business. However, you must find the "GAP" of your business. The Faux Academy  prefers to teaches only. No products are sold,  only art, knowledge and education. In addition, I teach with every day mediums. Sometimes these medium are  unorthodox which is the fun of it and which provides  exclusive samples and techniques. Finding your gap you will have to initiate some market research, And yes, I know you find it boring; so do I. But I am committed to my business, because I love what I do and I am good at it.
Your "GAP"

  • Offer unique and exclusive faux finishes

  • Give extra ordinary customer service (Remember,  your clients pay your salary!)

  • You need commitment and take some risks (Even if it's stepping out there and doing your market research.)

  • Start to develop new ideas for your business

  • If you don't have any news to tell, create some news.


 This class is my risk I took, offering a class of that magnitude in an economical difficult time. But be assured I am going to make "News" with it.




If You would like to be in the News, join the class on April 19, 2010

Tuesday, April 6, 2010

I Heard It Through The Grapevine.......

Hopefully s you received the last newsletter a couple of weeks ago. I talked about some really cool and  "FREE MARKETING TIPS And TRICKS". The subject is so gigantic, that I  decided to blog about about it, not to faux get about it! Blogging also gets my creative juices going and like you I need to evaluate my situation and do some work.

It's Marketing Time!

Times are tough, so it seems. All I hear are sad stories, really sad. Decorative artists all over the United States  have given up, taken different jobs or just waiting for the faux finish tide to come back in. I don't believe in giving up, because I instinctively know, that  if your business survives this,  it will prosper when times are getting good again. So- Listen to me now and hear me later.Tighten your belt, sit down  and take a good look at your business. Together we will get you enough clients to keep you busy..If you are the typical artist you don't want to bother with the nitty gritty business techniques necessary to keep a successful art studio. You can change that, this instant. Take a look and do a little work


Key elements of a ......

Marketing Plan
  1. SWOT Analysis - Strengths  Weakness' Opportunities  Threats
  2. Learn Faux Painting SWOT

Maybe your business is important enough to do some focused work.


Hang in there and 


Best Wishes