Growing a Cash - Cow... Marketing 102

Welcome to the latest blog on marketing your business.

Yesterday I mentioned the S.W.O.T. analysis. I was exhausted  when I got done. Looking at the outcome made me hopeful and scared at the same time.Most of all it,  took lots of blood, sweat and tears. BUT  IT'S DONE!!!!!

Where do I go from here? I want to develop a Cash-Cow and you are invited to join me.. 

Any idea can grow into a business. However, you must find the "GAP" of your business. The Faux Academy  prefers to teaches only. No products are sold,  only art, knowledge and education. In addition, I teach with every day mediums. Sometimes these medium are  unorthodox which is the fun of it and which provides  exclusive samples and techniques. Finding your gap you will have to initiate some market research, And yes, I know you find it boring; so do I. But I am committed to my business, because I love what I do and I am good at it.

Your "GAP"

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  Offer unique and exclusive faux finishes
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  Give extra ordinary customer service (Remember,  your clients pay your salary!)
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  You need commitment and take some risks (Even if it's stepping out there and doing your market research.)
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  Start to develop new ideas for your business
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  If you don't have any news to tell, create some news.

 This class is my risk I took, offering a class of that magnitude in an economical difficult time. But be assured I am going to make "News" with it.

If You would like to be in the News, join the class on April 19, 2010

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I Heard It Through The Grapevine.......

Hopefully s you received the last newsletter a couple of weeks ago. I talked about some really cool and  "FREE MARKETING TIPS And TRICKS". The subject is so gigantic, that I  decided to blog about about it, not to faux get about it! Blogging also gets my creative juices going and like you I need to evaluate my situation and do some work.

It's Marketing Time!

Times are tough, so it seems. All I hear are sad stories, really sad. Decorative artists all over the United States  have given up, taken different jobs or just waiting for the faux finish tide to come back in. I don't believe in giving up, because I instinctively know, that  if your business survives this,  it will prosper when times are getting good again. So- Listen to me now and hear me later.Tighten your belt, sit down  and take a good look at your business. Together we will get you enough clients to keep you busy..If you are the typical artist you don't want to bother with the nitty gritty business techniques necessary to keep a successful art studio. You can change that, this instant. Take a look and do a little work


Key elements of a ......

Marketing Plan

1. SWOT Analysis - Strengths  Weakness' Opportunities  Threats
2. Learn Faux Painting SWOT

Maybe your business is important enough to do some focused work.


Hang in there and 


Best Wishes

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What's up with this blog??????

Not too much.... Obviously

It's taking a me huge amount of time teaching classes,  re-vamp a boring  and  not so user-friendly  website, promote  an awesome up-coming  Trompe l'oeil class, keep my designs up-dated, continue to educate myself, research new trends, and figure out what must be done next. In addition, carving out a few moments for a "Life" I don't  have. (Not able do this one as of yet)

I have a lot to say (many of you know) . As a typical ADD artist my brain harbors thousands of ideas but time is unwilling to let my creative juices flow freely. I am trying to change the craziness in my life, and be a better blogger, so you’ll love to visit and come back often. Listen closely. You’ll and learn some things from this “ADD" afflicted artist. 


Take care of yourself and be safe.

Let me know how I am doing? And a warm thank you for hanging with me.

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